Law Enforcement Media Relations Training

WHAT:  Not too many law enforcement professionals like the media these days.  That may be understandable, but it’s not helpful.  Engagement with the media is inevitable (think Dayton, Ohio or El Paso, Texas or Gilroy, California); victory is only optional.  LE professionals and their departments can win with the media; this one-day training program shows you how.  You will learn how to deal with reporters in a wide range of circumstances from routine day-to-day inquiries to a full-blown critical incident (we study in-depth the Chicago Police Department’s officer-involved LaQuan McDonald shooting.)  This is practical training, not theoretical; what you learn will work for you on the street, right away.  Topics include: meeting the 900-pound gorilla; the “DWI” Principle of successful media relations; taking back your share of the First Amendment; “feeding the animals”; don’t get stuck on stupid!; controlling the media at incident scenes; managing media relations and public relations when things get ugly (LaQuan McDonald); managing the media in a critical incident; and much, much more.  Students learn how to take charge of reporters rather than being victimized by them.  Numerous videos illustrate key teaching points, informing and entertaining the class. You will learn valuable strategies and tactics, and you will have fun doing it!  The bottom line: this training helps LE professionals become far more comfortable and effective with the media, teaches you useful media skills and controls, and enables you to enjoy better media relations and better public relations.

WHO SHOULD ATTEND: This training is not just for PIOs.  All law enforcement decision-makers, supervisors, and/or subject-matter experts who expect contact with the media will benefit from this training.  This includes police chiefs, deputy chiefs; sheriffs, undersheriffs; captains, lieutenants, sergeants, watch commanders, shift supervisors, on-scene incident commanders and public information officers.

WHERE:  College of Lake County SOUTHLAKE CAMPUS, 1120 S. Milwaukee Ave., Vernon Hills, IL

WHEN: Tuesday, October 29, 2019 (08:00 – 16:00)

HOW MUCH:  $150 per person ($135 p/p two or more same agency)

ABOUT THE INSTRUCTOR: Rick Rosenthal is a nationally recognized media relations trainer and consultant.  In the past 24+ years he’s trained many thousands of law enforcement professionals from many hundreds of organizations and individual agencies, including: The Executive Management programs of the Northwestern University Center for Public Safety (formerly the NU Traffic Institute); the Command Officer Development programs of the Southern Police Institute; and the Management Institute programs of the Federal Law Enforcement Training Center (FLETC).  Other organizations trained include: the International Association of Chiefs of Police; the National Sheriffs Association; Command Staffs of the Chicago Police and Fire Departments; 6 state police agencies (IL, IN, NJ, KY, WA and AK); 9 state police chiefs associations (FL; IL; GA; ME; OH; OR; PA; WA; WV); 8 state sheriffs associations (CO; IL; NC; OH; OR; WA; WI, and the Western States Sheriff’s Assn); the US Marshals Svc.; and the FBI regional.)   From 1996 - 2002 he was the monthly media relations columnist for Law and Order magazine. His training has been shown on the Law Enforcement Television Network and was featured on the PBS News Hour with Jim Lehrer.  Rick is on your side, but he teaches from his unique perspective as an award-winning, 30-year-veteran TV and radio news anchorman and reporter.  He delivers the inside story on how reporters will behave with you and why, and gives you practical, real-life techniques for you to win with the media.

TO ENROLL:  Click here for enrollment form.

For more information contact Rick Rosenthal at 847-446-6839 or